When Chelsea Piers opens next month, visiting athletes engaging in games and tournaments will be directed straight to the Sheraton Stamford Hotel, the sports recreation facility's official lodging.
Chelsea Piers, slated to open July 9 at 1 Blachley Road in Stamford, has entered into a two-year contract with the Sheraton, a brand owned by Stamford-based Starwood Hotels & Resorts Worldwide. The hotel at 700 E. Main St., recently underwent a multi-million dollar renovation after becoming part of the Starwood hotel group.
"Sheraton is a world-renowned hospitality chain, and we're very excited to be partnering with such a well-known brand," said Dana Thayer, senior vice president of Chelsea Piers.
The hotel, in turn, expects to be much busier on weekends and holidays, which tend to be slower days in the corporate-centric Stamford area, said Mark Gagnier, director of sales at the Sheraton Stamford.
"It's a terrific opportunity," Gagnier said. "We were delighted to be selected. Weekends in this market are a little soft. This will really fill some space. We'll have a lot more activity between us and them, and that will probably spill over into the local community."
Situated in 400,000 square feet and employing more than 200 people, Chelsea Piers will offer seven core facilities for more than 20 sports. The facility will also offer child care and a preschool, a restaurant and bar, an organic food cafe, a shop for professional equipment and an orthopedic and sports medicine branch of Stamford Hospital.
Out-of-town sports teams and their families will be offered group rates to stay at the Sheraton, while the hotel can leverage the Chelsea Piers property to pitch off-site business getaways to companies.
"Both facilities are brand new," Gagnier said. "I think (Chelsea Piers) looked around and saw that they wanted to do business with us."
The Sheraton initially reached out to Chelsea Piers to suggest a partnership.
"They really made a commitment to be affiliated with Chelsea Piers," Thayer said. "There were a lot of amenities, and the way the hotel was structured impressed us. We were confident that they would deliver excellent customer service."
The partnership will likely be equally beneficial to both parties, particularly since the Sheraton was recently revamped and rebranded, said Bruce Ford, senior vice president of Lodging Econometrics, a hotel real estate expert based in Portsmouth, N.H.
"When a hotel goes into a partnership like that, it's a win-win situation where the hotel is able to get some exposure," Ford said. "It's a newly renovated asset, and it's a crowning achievement on top of the new improvements they've made."